AI is moving quickly from experimentation to execution inside wealth management firms. But as leaders evaluate large language models, AI agents and automated workflows, one question becomes critical: how do you know which tools you can actually trust?
In this keynote, Dr. Mohamed Farag, professor of AI and lead of the Applied Generative AI Group at Carnegie Mellon University, will demystify the difference between LLMs and AI agents and explain how each can be applied within a modern advisory firm. He will explore where AI is already creating measurable value, where it may be introducing hidden risk, and how firm leaders can build practical guardrails before AI-driven outputs reach advisors, clients or regulators.
The session will also cover the evolving role of prompt engineering, workflow design and verification processes in transforming generic AI tools into firm-ready capabilities. Attendees will learn how to identify potential hallucinations, evaluate AI outputs with greater confidence, and determine which use cases are appropriate for internal operations, advisor support and client-facing engagement.
Designed for wealth management executives, firm owners and advisors, this keynote will provide a practical framework for moving beyond AI curiosity toward responsible adoption—helping firms put AI to work while preserving trust, accountability and the client experience.
Then Dr Farak sits down with industry AI guru and CEO of Invent, Oleg Tishkevich, to discuss how his points can be applied specifically to the wealth management industry.
