Chief Marketing and Experience Officer
FMG
Susan Theder is the Chief Marketing and Experience Officer at FMG and a member of the company’s Senior Leadership Team. Susan places an emphasis on the importance of customer-focused strategies that use data and technology to deliver personalized and customized experiences that wow.
She has a passion for helping financial professionals grow and market their businesses and is an active supporter of women and diversity initiatives. She was named CMO of the year by WealthManagement.com and a Women to Watch by Investment News.
Before joining FMG, Susan served as Chief Marketing Officer at both Advisor Group and Cetera Financial Group, where she was responsible for all aspects of marketing and advisor marketing. Before that, she was a Managing Director at Pershing/BNY Mellon and held senior positions in marketing, product management, and practice management at Fidelity Investments.