Chief Evangelist
FMG Suite
Samantha teaches financial advisors how to design and implement digital marketing strategies to produce exponential growth through content marketing, AI strategy, social media and email campaigns, SEO, and video. Her cutting-edge thought leadership is recognized throughout the financial services industry and has led to her being awarded an Investment News 40 Under 40, ThinkAdvisor Luminary's Award and WealthManagement.com "Top Ten to Watch".
Samantha also serves on the advisory board of the industry estate planning tech tool Wealth.com and was one of the founding members of the SaaS company Twenty Over Ten, which was successfully sold to FMG in 2020. In addition to being a trusted, go-to resource for advisors looking to grow through digital marketing strategies, Sam is also known as a voracious reader, avid runner and hiker, and master juggler of 3 kids under 9.
If someone asks ChatGPT or other AI tools for the best advisor in your city, would it mention you?
In this opening keynote, industry marketing expert Samantha Russell reveals how AI is reshaping the way consumers discover financial professionals, and what you must do to stay visible. You’ll walk away understanding the three main factors that determine how AI systems like ChatGPT and Google’s SGE choose which advisors to recommend, and how to position your practice to be at the top of their list. Plus, Sam will offer a practical, hands-on checklist of the three things you must do to get your firm where it needs to be.
Top 3 Take-aways:
– How to Get Your Name Into AI Results: Understand how AI systems like ChatGPT and Google’s SGE choose which advisors to recommend—and how to position your practice to be at the top of their list.
– The Power of Reviews and Authority: Learn exactly what kinds of reviews boost your visibility, and how media mentions, podcasts, and expert quotes signal trust and expertise to AI engines.
– Exactly how to Create and Structure Content for AI Search: Discover how to structure your website and blog content using natural language, Q&As, and schema markup so AI can understand who you help and match you to specific client questions.