Founder and CEO
Impact Communications, Inc.
Marie Swift is Founder and CEO of Impact Communications, a full-service PR and marketing communications firm that works solely within the financial services industry.
A prolific writer, Marie’s articles have been published by Barron’s, MarketWatch, Forbes, Financial Planning, WealthManagement.com, NAPFA Advisor, RIA Intel, Financial Advisor, ThinkAdvisor.com, Morningstar Advisor, Executive Roundtable Journal, and more. She has been quoted in respected publications such as Forbes, The Wall Street Journal, RIABiz.com, and Wealth Solutions Report.
Swift is in demand as a speaker at conferences for financial services professionals including Financial Planning’s Women Advisors Forum, TD Ameritrade LINC, Pershing Insite, Fidelity’s Inside Track, Schwab Regional Advisor Symposiums, the Financial Planning Association, the National Association of Personal Financial Advisors, the Alliance of Comprehensive Planners, InvestmentNews’ Women To Watch, Bob Veres’ Insider’s Forum, Jolt! Marketing Conference, the AICPA PFP/CIMA Summits, Securities America, United Planners, Transamerica, Cetera, and other independent advisor and broker/dealer conferences.
She’s the mastermind behind Fiduciary Voices, an educational platform for both advisors and consumers, the Advisor Thought Leader Summit, a personal presence and media training experience, and the Social/Digital Hub, created in partnership with Morningstar’s experiential marketing and U.S. conference planning team.
In 2021 and 2022, Impact Communications earned recognition from WealthManagement.com in their annual "Wealthies" awards competition, and ThinkAdvisor.com named Swift to their Luminaries Class of 2021. She is a member of the Forbes Agency Council, a by-invitation-only consortium of marketing and PR professionals who meet the high standards of the Council program.
She is the host of NAPFA Nation, a monthly podcast centered on inspiring conversations and key insights from leaders in the Fee-Only financial planning profession, and the mastermind behind NAPFA’s Playbook, a virtual training and empowerment series that brings marketing and practice management know-how to life. Her Swift Chat podcast/video series is at www.MarieSwift.com, and she’s @MarieSwift on Twitter.
Content is still king—but now, AI can help you create it faster, better, and more consistently. In this session, we’ll show you how to use AI to generate blogs, social media posts, emails, and videos that reflect your brand’s voice and values. Learn how to prompt AI tools effectively so that you achieve a personalized feel, fine-tune content for compliance, and maintain authenticity in every message. Whether you’re a solo advisor or part of a larger team, this session will empower you to scale your marketing while staying true to what makes you different.