Justin Barish

Justin Barish

Chief Marketing & Digital Officer

Lido Advisors

Justin is the Chief Marketing and Digital Officer at Lido Advisors, where he leads growth marketing, brand strategy, communications, and digital initiatives that increase visibility, accelerate business expansion, and advance firmwide strategic objectives. His mandate includes building scalable marketing programs, driving digital transformation, and delivering measurable impact across all channels.

Previously, Justin served as Head of Digital Marketing and a Principal at Cerity Partners, responsible for creating brand awareness and driving sales conversion across B2B and B2C audiences. Before that, he was Head of Digital Marketing at Dynasty Financial Partners, overseeing digital lead generation and the holistic digital presence for Dynasty and its 50+ Network Partner Advisory Firms.

He began his career at LevelUp, a Google Venture, and VMware in Palo Alto, and later worked on social media for Vogue Magazine and the NBA.

Justin earned his Bachelor of Business Administration with concentrations in Entrepreneurship and Marketing from Northeastern University in Boston. He is also an Advanced Certified Sake Professional and a collector of fine wine, spirits, and other brewed beverages.

Featured Sessions

Tuesday, October 28, 2025
2:10 pm

From search engines to answer engines, the way prospects discover and evaluate advisors is changing fast. This session will dive into how AI tools are reshaping the client journey—and how advisors and firms can harness them for smarter marketing. Learn how to integrate AI-powered tools to enhance personalization, streamline lead nurturing, and optimize both SEO and AEO (Answer Engine Optimization) strategies. You’ll leave with practical ideas to engage prospects and grow more efficiently—without losing the human touch that clients still crave.