Head of Revenue
Practifi
Jen Mysliwicz is the Head of Sales at Practifi, leading growth initiatives and go-to-market strategy across the client journey. She ensures clients achieve success while staying aligned with the company’s vision and values. With more than 15 years in financial services, Jen’s background spans operations, advisory services and asset management.
Her passion for fintech grew as she saw its potential to modernize financial advice. She has worked with firms from boutique RIAs to global institutions, helping them leverage technology to enhance client service. Jen believes strong relationships and great experiences drive success in business and life.
The explosion of AI tools aimed at the wealth management industry has created both opportunity and confusion. Advisors and firm leaders are now faced with a critical question: which AI solutions truly enhance the client experience and operational efficiency.
This session explores how forward-thinking advisory firms are evaluating AI platforms, integrating them into existing systems, and ensuring they work together seamlessly across CRM, planning software, portfolio management, and client communication tools. Panelists will discuss how firms are thinking about build-versus-buy decisions, managing vendor relationships, and avoiding redundant technology as AI capabilities evolve.
Attendees will gain a framework for designing a tech stack that supports AI-driven insights, workflow automation, and scalable client engagement without overwhelming advisors or creating new operational silos.