Chief Marketing Officer
The Mather Group
Deana Lewis serves as Chief Marketing Officer of The Mather Group, bringing nearly 20 years of financial services marketing and communications expertise. She leads all firm-wide marketing initiatives and communication strategies with a disciplined focus on client-centric growth.
Before joining TMG, Deana was Head of Client Experience at Moonstone Asset Management, where she led firm-wide client engagement strategy. Previously, she was Head of U.S. Intermediary Marketing at Northern Trust Asset Management, where she led strategic marketing initiatives and cultivated key relationships.
Outside of work, Deana is passionate about traveling, cooking, and spending quality time with her family. She is a proud mother of two and loves creating memorable experiences with them.
AI prospecting tools are powerful, but conversion is the real challenge. This session introduces a framework for using signal-rich data effectively, building the right nurture sequences, and turning AI insights into real client relationships.